Hubspot is the most integrated marketing package on the market. Using their email marketing software is one of the easiest ways to design, optimize, and send an email that looks fantastic. They provide many special features and you can choose and plan and improve whether you are a small business or a large company.

When creating an email, you use one of their pre-made email templates or start from the beginning. This template allows you to add text, images, buttons, dividers, and all kinds of different assets and layouts.

I found their e-mail editor easier to use on the market. It’s much faster and more user friendly than other tools on this list

After you are satisfied with your email design, a preview is based on various recipients, devices, or email clients such as Gmail, Apple Mail, and Office 365.

This tool is very useful. Email subject lines, preview text, and the content itself can look very different based on end-user email clients. This preview ensures that your email looks great in any Inbox.

Personalization is another force with HubSpot. Like standard tools, you personalize content based on common combined tags such as the recipient’s first name. Hubspot takes further steps.

You can also personalize content based on user devices, list segments, and geographical location. Plus, you can test A / B on the subject line and your content to make sure you maximize open email rates and click rates.

Next, when you are ready to suppress send and publish your email, you can use the functionality of sending their smart. This feature allows you to adjust your send time to maximize involvement.

After sending your email, it’s time to see your metrics. Hubspot Analytics Dashboard gives you data on Open and clicks you, plus unique information about the amount of time spent to view your email.

See if customer reading, skim, or glancing at your email is one of the best reporting tools to observe how to draw your email content

For example, you might see that the customer just glances at your email for a short time. This data helps you know which type of email content needs to be improved.

Consistently hitting the user’s inbox is another benefit of Hubspot. They have a healthy 99% email sending rate. This substantial number is caused by the right domain validation setting with DKIM and Records SPF, plus the ability to overall preview and test email.

The main reason that Hubspot is # 1 in my list is the email marketing platform they are just one aspect of their products. The actual benefit comes with their marketing package.